This paper will present key findings from one phase of a doctoral study that surveyed pregnant women to explore their understanding of issues related to alcohol consumption in pregnancy and the reasons why some continue to drink during their pregnancy.
A multi-phase, mixed methods study design was developed, employing both quantitative and qualitative data collection instruments and methods that included, a self-completion postal questionnaire, face-to-face focus groups during pregnancy, and post-birth semi-structured telephone interviews.
Some of the main survey findings:
- A proportion of women continue to drink alcohol knowing they are pregnant
- Some women lack knowledge and awareness associated with alcohol use and pregnancy and do not know about the DoH guideline changes
- Culture, childhood experience and religiosity are important factors influencing behavior
- Social media and the internet have a role to play in health promotion
Victor Robinson, Research Lecturer Practitioner, Ulster University & South Eastern Trust
